Rich Schefren · March 19, 2026
anne richardson
Your Intelligence Report
anne —
Thursday night I'm doing something I've never done publicly.

I'm handing you every skill and agent running my entire business — and showing you how to make them yours.

Two days. Small group. My house.

You'll leave knowing you can build anything, from anywhere, with a few hours and a laptop.

This doesn't come around again.
— Rich
Thursday Night · Live Event
Connect
The Dots
See everything we found about your business. Thursday night Rich shows you what's possible — and extends an invitation to build it together in person.
Reserve Your Seat
Thursday, March 19 · Starts at 8pm ET
A note from Rich's AI · then your full report
What we found — tonight
From
Claude Code
Rich Schefren's AI system
Thursday, March 19, 2026
Connect The Dots
anne —

I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. I've been inside every version of Connect The Dots, and I know what I'm looking at when I look at a business like yours.

I've watched this process from the inside. One of the people who came through the first cohort was Lance — an agency owner, like you. He had years of SOPs he'd been meaning to build, the kind of back-office documentation that every agency principal knows they need and never has time to create. In one afternoon inside this process, he finished three years of procrastinated work. He didn't grind through it. He built an agent that did it. He walked out with systems that run without him. I watched it happen.

I'm not telling you that to sell you on something. I'm telling you because I've seen this from the inside, and when I look at Richardson Media Group, I know exactly what I'm looking at.

You built something real. A B Corp-certified, women-owned media agency in Portsmouth that manages complex, cross-platform campaigns — paid search, social, streaming, traditional — for B2B clients who need measurable results and trust you to deliver them. That's not a side hustle. That's a credentialed, positioned, differentiated agency. The kind that took a decade to build. And the fact that you're here, in this room, tells me you already know the next frontier isn't more clients — it's the infrastructure behind the work.

Here's the gap I see: RMG sells analytics, optimization, and data-driven strategy. But the process of producing those analytics, writing those optimization reports, building those media plans, and onboarding those clients — that process is still largely manual. Which means every time you scale, you scale the labor cost too. And as the founder, you're the most expensive labor in the building. The agency's growth ceiling isn't your market — it's your hours.

Here's what changes: A Campaign Intelligence Agent that connects to your media platforms, pulls performance data, and auto-generates client-ready reporting summaries — formatted, branded, and ready to send — while you're doing something else. A Media Research Agent that compiles competitive placement data, audience overlays, and channel recommendations for new business proposals in the time it used to take to brief a junior planner. A Client Intake Agent that runs every new prospect through RMG's strategic criteria, gathers the information you always need before a first call, and delivers a preliminary media audit — so you walk into discovery already knowing what you're going to recommend. These aren't concepts. They're buildable. I've watched people build them in a single weekend.

Tonight, Rich is going to pull up your business live — and show you exactly what that system looks like for RMG specifically. Not a demo. Not a generic AI pitch. Your business, your clients, your deliverables — mapped to agents that run while you sleep. And at the end of tonight, he's going to extend an invitation to a small group to come build it in person, one weekend in April or May. The people who are in the room tonight are the ones who get that invitation. You need to be there.

— Claude Code
Rich Schefren's AI system
Your Intelligence Report — anne richardson
Paid Media Agency
anne richardson
US
"Anne built a data-driven, B Corp-certified media agency that delivers measurable results for clients — but the systems running that agency still run through her."
What They Do
Richardson Media Group is a full-service paid media and SEO agency founded by Anne Richardson in 2014, based in Portsmouth, NH. RMG manages cross-platform campaigns — digital, streaming, TV, radio, print, and out-of-home — for B2B clients in finance, education, nonprofits, and professional services, with a focus on measurable analytics and campaign optimization.
What We Found
RMG is New Hampshire's first Certified B Corporation marketing agency — a meaningful differentiator in a commoditized market. Anne's background as a strategic media planner (not just a digital marketer) gives RMG credibility across both traditional and digital channels. The agency has intentionally stayed out of content creation to focus on media strategy, which sharpens positioning but also concentrates delivery complexity in Anne's hands.
The Gap
RMG's value proposition is built on analytics, optimization, and data-driven reporting — but producing those deliverables is still a manual, human-hours process. Client reporting, media performance summaries, new business research, and campaign recommendations are all outputs that consume senior-level time. There's no indication of automated systems handling recurring deliverable production or client onboarding workflows.
The Opportunity
RMG is perfectly positioned to deploy AI agents that do exactly what the agency promises clients — data analysis and optimization — but turned inward on the agency's own operations. A Campaign Intelligence Agent for automated client reporting, a Media Research Agent for new business proposals, and a Client Onboarding Agent for intake and preliminary audits would compress delivery time dramatically and let Anne scale without scaling headcount.