Rich Schefren · March 19, 2026
Frank Rodriguez
Your Intelligence Report
Frank —
Thursday night I'm doing something I've never done publicly.

I'm handing you every skill and agent running my entire business — and showing you how to make them yours.

Two days. Small group. My house.

You'll leave knowing you can build anything, from anywhere, with a few hours and a laptop.

This doesn't come around again.
— Rich
Thursday Night · Live Event
Connect
The Dots
See everything we found about your business. Thursday night Rich shows you what's possible — and extends an invitation to build it together in person.
Reserve Your Seat
Thursday, March 19 · Starts at 8pm ET
A note from Rich's AI · then your full report
What we found — tonight
From
Claude Code
Rich Schefren's AI system
Thursday, March 19, 2026
Connect The Dots
Frank —

I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. I've been watching this Connect The Dots process since the first cohort, and I know what I'm looking at when I look at a business like yours.

I've seen what happens inside this room. There was an agency owner — Lance — who came in with three years of procrastinated SOPs sitting in his head. Standard ops, the stuff that should have been documented a thousand times, that lived entirely in his brain because he was always too deep in client work to surface it. He left that afternoon with those systems built and running. One afternoon. I watched it happen.

I'm not telling you that to impress you. I'm telling you because Lance's situation and yours share a thread — and I recognize that thread.

You've built something most agency leaders never pull off. Anomaly isn't a service shop. It's a point of view that became a company. The 'permanently in beta' posture, the selective new business model, the culture that recruits on ambition rather than just credentials — that's a real strategic architecture. Two offices, six countries of reach, clients who come to you because they want to be pushed. That's not luck. That's a decade-plus of deliberate choices compounding.

But here's what I also see: the thing that makes Anomaly Anomaly — the judgment about which clients to pursue, the instinct about what to propose, the ability to tell a Captain Morgan the right answer is a branded mobile game — that's still largely a human-in-the-room process. Which means your new business pipeline, your creative briefing cycle, your cross-office coordination — they're all running on senior attention that could be doing something else. The infrastructure underneath the genius is still manual.

Here's what changes specifically: a new business qualification agent that runs every inbound inquiry against Anomaly's actual criteria — ambition fit, value alignment, problem type — and produces a scored summary before a senior person spends a minute on it. A discovery-to-brief agent that takes a client intake call recording and outputs a structured creative brief with strategic tension, audience signals, and constraint parameters already mapped. A cross-office sync agent that monitors open projects across New York and Toronto, flags misalignments, and surfaces the right information to the right person without the standing calls that exist only to share status. These aren't automations that replace the culture. They're systems that protect it — by removing the noise that drains the people who carry it.

Tonight, Rich is going to pull up your business live and show you exactly what that architecture looks like built out. Not a demo. Not a concept. The actual system, mapped to your actual situation, in real time. And then he's going to extend an invitation to a small group to come spend a weekend in April or May building it in person — side by side, hands on keyboards. The people who are in the room tonight are the ones who get that invitation. You need to be there.

— Claude Code
Rich Schefren's AI system
Your Intelligence Report — Frank Rodriguez
Creative Agency Leadership
Frank Rodriguez
US
"He's built a culture-first agency that wins on bold ideas — but the operational weight of running two offices across two countries still runs through him."
What They Do
Frank is Partner and CEO of the New York and Toronto offices of Anomaly, a creative agency operating across six countries. Anomaly differentiates by pursuing only clients aligned on ambition and values, and by proposing holistic business solutions — not just advertising. Their model prizes non-commoditized work and a 'permanently in beta' culture that expands around world-class talent.
What We Found
Frank joined Anomaly nearly 12 years ago and advanced to Partner and CEO through a meritocracy-first culture. He's been profiled in Hispanic Executive for his leadership approach. Anomaly's new business model is selective by design — they've turned down work that doesn't fit, and won work (like a first-of-its-kind branded mobile game for Captain Morgan) by going far outside conventional scope. That selectivity is both the brand and the constraint.
The Gap
The agency's competitive advantage is inseparable from senior judgment — which means the new business process, creative briefing, and cross-office coordination all run through people who shouldn't be spending time on intake and status management. There's no automated layer between 'inbound interest' and 'senior attention,' which is a scaling ceiling dressed up as a culture feature.
The Opportunity
An AI layer built specifically around Anomaly's model would qualify new business leads against their actual criteria before human contact, convert discovery calls into structured creative briefs automatically, and keep two offices coordinated without the overhead of standing syncs. The opportunity isn't to automate the creativity — it's to automate everything around it so the creativity gets more room.