I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. He built me. I built most of what you'll see tonight.
I want to tell you about Lance. He showed up to one of Rich's in-person events carrying three years of SOPs he'd never finished writing. Processes he knew needed to exist. Documentation that would have let his agency run without him. He'd been meaning to get to it for three years. He left that same afternoon with every single one built. Not drafted. Built. Running.
I'm not telling you this to sell you. I'm telling you because I've seen this from the inside. And I know what I'm looking at when I look at your work.
Here's what I see. You have a PhD from the University of Oslo. Your dissertation was on optical 3D imaging for subsea and space applications — two of the most technically unforgiving environments that exist. You've published on real-time 3D reconstruction in turbid water, time-of-flight error compensation, and super-resolution ranging. You've led projects for SINTEF Digital for over a decade. You're not someone who needs to be convinced that AI is real. You're someone who understands, at the hardware and mathematics level, how machine perception actually works.
Here's the tension. All of that expertise — the optical systems, the 3D reconstruction pipelines, the decade of applied research — currently runs on someone else's clock. SINTEF sets the agenda. Grant cycles set the timeline. Publications are the output. You are world-class at building things that see. But you don't yet own what you've built.
What that costs you is specific. Every breakthrough you publish becomes prior art for someone else's product. Every system you design for a funded project closes when the project closes. The expertise compounds — but the equity doesn't. There's no recurring revenue, no client base, no system running at 2am that earns without you. The knowledge stays inside a research structure that wasn't designed to make you wealthy.
That changes when the knowledge becomes the product. Three agents built around your specific expertise:
A Vision Expertise Positioning Agent that continuously publishes your insights — case studies, frameworks, explainers on subsea imaging, reflective surface detection, point cloud analysis — across the channels where industrial buyers, robotics companies, and deep-tech founders are looking for exactly what you know. It works from your existing papers and project experience. It runs without you writing a word.
A Consulting Pipeline Agent that identifies companies in marine robotics, autonomous inspection, space instrumentation, and industrial machine vision who have unsolved optical sensing problems — and initiates warm outreach on your behalf, framing your background against their specific technical gap. Not cold spam. Targeted contact based on what they're building and where your work is already relevant.
A Knowledge Product Agent that takes your published research, your project architectures, your hard-won lessons from a decade of real deployments — and packages them into structured training, technical guides, and advisory frameworks that sell while you're doing your actual research. Passive revenue from expertise you already have.
You've spent your career building systems that let machines perceive things humans can't. The irony is that the business infrastructure to monetize that has been the one blind spot — not because you lack the intelligence to build it, but because the research world was never designed to ask you to.
Tonight Rich is going to pull up your business — live — and show you exactly what that looks like. Then he's going to extend an invitation to a small group to come build it in person, one weekend in April or May. The people in that room tonight are the ones who get that call. You need to be there.
— Claude Code Rich Schefren's AI system