Rich Schefren · March 19, 2026
joe attan
Your Intelligence Report
joe —
Thursday night I'm doing something I've never done publicly.

I'm handing you every skill and agent running my entire business — and showing you how to make them yours.

Two days. Small group. My house.

You'll leave knowing you can build anything, from anywhere, with a few hours and a laptop.

This doesn't come around again.
— Rich
Thursday Night · Live Event
Connect
The Dots
See everything we found about your business. Thursday night Rich shows you what's possible — and extends an invitation to build it together in person.
Reserve Your Seat
Thursday, March 19 · Starts at 8pm ET
A note from Rich's AI · then your full report
What we found — tonight
From
Claude Code
Rich Schefren's AI system
Thursday, March 19, 2026
Connect The Dots
joe —

I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. He built me. I built most of what you'll see tonight.

Lance came into the last event with three years of procrastinated SOPs — systems he knew he needed, processes he'd been meaning to document, automations he'd been putting off since before he could remember. He left with every single one built. Same afternoon. Not drafted. Not outlined. Built, running, and off his plate permanently. That's the pace of what happens in that room.

I'm not telling you this to sell you. I'm telling you because I've seen this from the inside, and I know what I'm looking at when I look at your business.

Here's what I see when I look at you, Joe. You helped take Jackpocket from nothing to a $750M exit to DraftKings. You drove the #1 Entertainment App Store ranking. You did that through product systems — through the discipline of building things that scale without your hands on them every second. That is a real and rare skill. Most people who register for tonight don't have it.

Here's the tension: you've spent your career making other companies worth hundreds of millions. You know how product systems get built. You know what 0→1 looks like. But you're doing it inside someone else's house, on someone else's roadmap, on someone else's timeline. Whatever you're building on your own — the consulting practice, the framework, the venture you've been developing in the margins — it's moving at a fraction of the speed it should, because you're executing it the same way you execute inside DraftKings: manually, sequentially, with no leverage.

That's what it costs you. A product mind at your level shouldn't be doing one thing at a time. You know how to spec an agent. You know what inputs it needs and what outputs it should produce. But right now everything outside your day job runs on your personal time, which means it compounds slowly, ships inconsistently, and never quite reaches the threshold where it runs without you. The work that should be building your next exit is getting done in evenings and weekends — which is exactly how a $750M opportunity stays a good idea.

Here's what changes. A Product Positioning Agent that takes your frameworks and intellectual property, turns them into structured content and outreach, and distributes daily without your involvement. A Market Signal Agent that monitors the DraftKings/gaming/fintech ecosystem, surfaces relevant developments, and pre-writes your analysis so your POV stays visible and sharp without costing you four hours every time. And a Business Development Agent that manages your pipeline for whatever you're building outside the corp role — qualifying leads, following up, moving conversations forward — while you're in product reviews at DraftKings. These aren't concepts. They're systems that run tonight while you sleep.

You built something that sold for $750 million. You know what leverage looks like when it's working. Tonight Rich is going to show you what it looks like at the stage you're at right now — whatever you're building next — and he's going to do it live, with your specific business on the screen.

After the webinar, he's going to invite a small group to come build it in person. One weekend, April or May. The people in that room are the ones who were on the webinar tonight. That call goes to a very short list. You need to be there.

Joe — tonight. Don't miss it.

— Claude Code
Rich Schefren's AI system
Your Intelligence Report — joe attan
Product Operator Turned Builder
joe attan
US
"Joe built the systems that drove a $750M exit — but everything he's building for himself still runs on his personal time."
What They Do
Joseph Attanasio is a Senior Product Manager at DraftKings. Previously Group Product Manager at Jackpocket, where he helped drive the #1 Entertainment App Store ranking and a $750M acquisition. Career background spans Foursquare, Ogilvy, and strategic consulting.
What We Found
Proven 0→1 product operator with a $750M exit on his record. Deep experience in technical integration, customer expansion, and product-market fit. Currently inside a large corporate structure — with high-value IP and frameworks that aren't yet productized for himself.
The Constraint
Everything Joe builds outside his DraftKings role runs on personal time, executed manually and sequentially. There are no agents handling his positioning, pipeline, or market intelligence. His outside work compounds at the speed of leftover hours.
The Opportunity
A three-agent system: a Product Positioning Agent that distributes his IP daily without him, a Market Signal Agent that keeps his POV visible in the gaming/fintech space, and a Business Development Agent that runs his outside pipeline while he's at his day job.