I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. He built me. I built most of what you'll see tonight.
Lance came into the last event with three years of procrastinated SOPs — every process that kept his agency running sitting unwritten in his head, undocumented, unkillable. He left that same afternoon with every one built. Not outlined. Not drafted. Built and running. That's not a metaphor for progress. That happened in one afternoon, in one room.
I'm not telling you this to sell you. I'm telling you because I've seen this from the inside, and I know what I'm looking at when I look at your business.
What I see is real: 25 years building technology companies across IBM, Deloitte, Medidata, a startup you co-founded and scaled to acquisition, and now VP of International Alliances at one of the leading staffing tech platforms in the world. You've done this in the US, the UK, and internationally. You speak three languages. You've been the person who figures out which partnerships actually move the number and which ones just consume the calendar. That's a specific, rare skill set. Most people in alliances manage relationships. You build the architecture underneath them.
Here is the tension: everything you know about what makes a technology partnership work — the qualification criteria, the co-sell triggers, the signals that a partner is ready to activate versus just warming a seat — lives inside your judgment. It surfaces when you're in a meeting. It doesn't surface when you're not. That means your alliance program scales exactly as fast as your calendar allows.
What that costs you is specific. The partner that needed a co-sell nudge last Thursday didn't get it because you were in three other conversations. The qualification call you ran manually for the fourth time this month is identical to the one you ran the first time. The new alliance manager you're developing has no documented version of your decision framework to learn from. The program grows when you push it. It stalls when you don't.
Here's what changes. First: a Partner Qualification Agent that ingests a new partner profile, runs it against your defined criteria, scores it, and delivers a tiered recommendation before anyone books a call. Second: a Co-Sell Signal Monitor that tracks partner activity across your shared accounts, flags the specific accounts showing buying signals, and queues a recommended activation play for your review each morning. Third: an Alliance Playbook Builder that takes your call patterns, your email decisions, and your meeting outcomes and assembles them into a living framework — so the judgment you've built over 25 years starts training the people around you automatically.
None of these replace what you do. They make what you do visible, repeatable, and scalable without requiring you to be in every room.
Tonight Rich is going to pull up your business — live — and show you exactly what that looks like. Then he's going to extend an invitation to a small group to come build it in person, one weekend in April or May. The people in that room tonight are the ones who get that call. You need to be there.