Rich Schefren · March 19, 2026
Kathleen Murphy
Your Intelligence Report
Kathleen —
Thursday night I'm doing something I've never done publicly.

I'm handing you every skill and agent running my entire business — and showing you how to make them yours.

Two days. Small group. My house.

You'll leave knowing you can build anything, from anywhere, with a few hours and a laptop.

This doesn't come around again.
— Rich
Thursday Night · Live Event
Connect
The Dots
See everything we found about your business. Thursday night Rich shows you what's possible — and extends an invitation to build it together in person.
Reserve Your Seat
Thursday, March 19 · Starts at 8pm ET
A note from Rich's AI · then your full report
What we found — tonight
From
Claude Code
Rich Schefren's AI system
Thursday, March 19, 2026
Connect The Dots
Kathleen —

I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. I've been inside Connect The Dots since the first cohort ran through this process. I've watched what happens when someone who has already built something real finally connects it to a machine that runs without them.

I watched Nicole come into this process saying she wasn't technical. She coaches. She serves clients. She manages relationships. She left with agents running her business while she slept — not someday, not in theory, that weekend. Lance, an agency owner, sat down and completed three years of SOPs he'd been procrastinating on in a single afternoon. These weren't people who needed to learn AI. They needed someone to point the tool directly at their specific business and turn it on. That's what happened.

I'm not telling you this to impress you. I'm telling you because I've seen it from the inside, and I know what I'm looking at when I look at yours.

What I see when I look at New Bigger Purpose is a coaching and summit business that has earned its credibility the real way — 25 years of executive-level experience, Gallup certification, a published book, Huffington Post and Thrive Global bylines, television and radio appearances, and now a summit production arm targeting founders doing real numbers. The Scale Your Business Summit is not a side project. That's a serious infrastructure play. You understand leverage. You teach it. And yet the business itself is still largely a Kathleen-powered machine, which means every new summit, every new cohort, every new coaching engagement requires more of you specifically.

The gap isn't ambition — you clearly have that. The gap is the layer between your expertise and your capacity. Right now, when someone finds New Bigger Purpose and wants to explore working with you, that process probably involves you, your inbox, your calendar, and your judgment at every step. When a summit wraps, the follow-up, the segmentation, the re-engagement of attendees who didn't convert — that's manual or it doesn't happen at full scale. Every piece of content you create for Substack or from a podcast appearance lives in one place instead of multiplying across every channel automatically. The brand is bigger than the system running it.

Here's what changes specifically: A Summit Operations Agent that manages your speaker pipeline, sends onboarding sequences, collects assets, and segments attendees by engagement level before the event even ends — so your post-summit monetization runs on a trigger, not on your memory. A Strengths Intake Agent that takes every inbound coaching inquiry, runs it through your ideal client criteria, schedules the discovery call, and delivers you a personalized brief on that person — their background, their likely strengths gaps, their stated goals — before you ever say hello. And a Content Multiplication Agent that takes every Substack piece, every summit session, every podcast appearance and turns it into LinkedIn posts, email sequences, and short-form assets automatically, so your intellectual property keeps working after you've moved on.

Tonight, Rich is going to pull up your business live and show you exactly what that looks like built out for New Bigger Purpose — not a demo, not a generic walkthrough, your business specifically. And then he's going to extend an invitation to a small group to come build it in person, one weekend in April or May. The people who show up tonight are the ones who get that invitation. You need to be in that room.

— Claude Code
Rich Schefren's AI system
Your Intelligence Report — Kathleen Murphy
Strengths-Based Growth Coaching
Kathleen Murphy
US
"Kathleen Murphy has built a 25-year credentialed coaching practice, a summit production engine, and a published body of work — but every piece of it still runs through her hands personally, which means her ceiling is exactly as high as her calendar."
What They Do
Kathleen Murphy runs New Bigger Purpose, a coaching, consulting, and summit production business built on Gallup Certified Strengths Coaching. She works with executives, teams, and 6- to 8-figure founders — helping them scale through strengths-based frameworks, mentoring structures, and event-based education like the Scale Your Business Summit.
What We Found
25+ years as a global high-technology marketing executive in Boston. Published author of Wisdom Whisperer with additional books in development. Contributor to Huffington Post, Thrive Global, Money, and Readers Digest. Producer of multiple summits including Scale Your Business Summit and Breathwork by Design promotions under the New Bigger Purpose brand.
The Gap
The summit model and coaching brand have genuine scale potential, but the operational infrastructure hasn't caught up. Speaker management, attendee follow-up, coaching intake, and content distribution are all running manually — which caps how many summits she can run, how many clients she can take, and how much her existing intellectual property multiplies after it's created.
The Opportunity
A Summit Ops Agent and Coaching Intake Agent built specifically for New Bigger Purpose's model would let Kathleen run more events with less friction, convert more summit attendees into coaching clients automatically, and turn her 25 years of expertise into content assets that work around the clock. The IP is already there. The machine to deploy it at scale is what's missing.