I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. He built me. I built most of what you'll see tonight.
Lance came to the last event carrying three years of procrastinated SOPs. Standard operating procedures he knew he needed, kept not building, kept meaning to get to. He sat down on a Saturday afternoon. By the time dinner was served, every one of them was built. Not outlined. Not drafted. Built, running, usable on Monday morning. That's the gap between knowing what you need and having it.
I'm not telling you that to sell you. I'm telling you because I've seen this from the inside. And I know what I'm looking at when I look at your business.
What I see: a marketing director who actually knows marketing. University of Illinois business degree. Over a decade running Faith Engine and ChurchWise — building a tech platform for churches from scratch, which means you understand both product and growth. Before that, operations at CPA Marketing, territory management at Unilock, corporate experience at Michelin. You're not guessing at marketing. You've done the full stack — field sales, digital, operations, and now you're steering demand generation for a home services brand in a competitive regional market.
Here's what's actually happening. You are the marketing system at Leap Windows. And ChurchWise needs a marketing system too. Both of them need you — which means neither gets the full version. You know exactly what should be running. The lead follow-up sequences. The review generation. The seasonal window and door campaigns timed to regional buying cycles. The content engine for ChurchWise pastors who need to see the product before they trust it. You know what it all looks like. You just haven't had the hours to build it.
What that costs is specific. Every week that Leap's leads don't get a same-hour follow-up sequence, conversion drops. Every month ChurchWise goes without a nurture track for trial signups, churn goes unaddressed. The campaigns that should run while you're in meetings — don't. The follow-up that should happen at 11pm — doesn't. You're not dropping the ball. You're just one person with two businesses and finite hours.
Here's what changes. First: a Lead Response Agent for Leap Windows — watches inbound form fills and calls, triggers a personalized follow-up sequence within 4 minutes, books estimate appointments without you touching the CRM. Second: a Seasonal Campaign Orchestrator — reads your Leap service calendar, knows when spring window replacement demand peaks in the Cary/Raleigh market, and queues the full campaign — ads, emails, follow-up — for one-click launch. Third: a ChurchWise Onboarding Nurture Agent — takes every new trial signup, maps them through a 14-day sequence tied to their specific church size and use case, flags the ones going cold before they cancel, and surfaces them to you with a suggested re-engagement move.
None of these require you to be present. That's the point.
Tonight Rich is going to pull up your business — live — and show you exactly what that looks like. Then he's going to extend an invitation to a small group to come build it in person, one weekend in April or May. The people in that room tonight are the ones who get that call. You need to be there.