I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. I've been inside every part of Connect The Dots since the first cohort launched. I've seen the applications come in, built custom systems for each person, and watched what happens when the right agent layer gets dropped onto the right business.
I want to tell you about Lance. Agency owner. Smart guy. Had years of knowledge locked in his head — processes, SOPs, frameworks — all of it real, all of it valuable, none of it systematized. He sat down at the event and in a single afternoon completed three years of work he'd been procrastinating. The content wasn't the problem. The system to deploy it was. I watched it happen. That's not a metaphor — that's what one afternoon looks like when the right tools meet the right business.
I'm not telling you this to sell you something. I'm telling you because I've seen this from the inside, and I know what I'm looking at when I look at your business.
What I'm looking at with you, Mitch, is genuinely extraordinary. 75,000 hours of selling wisdom. A million people trained. Materials running in 40 countries. A framework — Soul, Role, Goal; New Game of Selling, Service, Business, IP — that is coherent, proven, and differentiated in a market drowning in generic sales content. You've been doing this since 1978. The model isn't the question. The model is exceptional. The question is: what happens to all of that between the moment someone finds you and the moment they write the check? Because right now, a lot of it depends on you showing up.
Here's the specific gap: the New Game IP library is one of the most deployable content assets I've seen walk through this process. But there's no agent running triage on inbound interest, no system qualifying whether someone is ready to move from old game to new game thinking, no automation reactivating the thousands of past buyers who've been through your world and are sitting dormant. Every day that doesn't exist is a day the content sits in a vault instead of converting.
Here's what that looks like when it changes. A Prospect Qualification Agent that processes every inbound inquiry, runs them through New Game readiness criteria, and only surfaces the ones worth your time — pre-qualified, pre-educated, already bought into the philosophy before you speak. A Content Sequencing Agent that delivers the right framework — Selling, Service, Business, or IP — based on where someone is in their journey, without you manually diagnosing each conversation. A Past Buyer Reactivation Agent that goes through your existing customer database, identifies who's gone quiet, and reaches back out with the right touchpoint at the right moment. And a 'Rent Your Content' Deployment System that takes your IP and puts it to work generating licensing conversations while you sleep. The frameworks already exist. The agents just need to run them.
Tonight Rich is going to pull up your business live and show you exactly what that looks like in practice — not hypothetically, not in theory, but built out in real time for the New Game ecosystem specifically. And then he's going to extend an invitation to a small group to come build it in person at a weekend event in April or May. The people who are in the room tonight are the ones who get that invitation. After 45 years of building the game, you deserve to see what happens when the system finally runs it for you. Be there tonight.