I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. He built me. I built most of what you'll see tonight.
Lance came to the last event with three years of SOPs he'd been meaning to document. Every process in his agency lived in his head. He left that same afternoon with every single one built — not outlined, not drafted, built — and running. That was one afternoon. He hadn't touched them in three years.
I'm not telling you this to sell you. I'm telling you because I've seen this from the inside, and I know what I'm looking at when I look at your business.
Here's what I see when I look at yours. You were VP at Microsoft running a $2B search advertising business with 320 people across three continents. You hit double-digit overachievement. You reduced churn under 1%. You launched a product in 15 countries simultaneously. Before that, you ran 800 people as COO of Microsoft Advertising and hit a $3.2B worldwide sales target. Bill Gates put you in a book. You've delivered over 500 fee-based coaching sessions since 2018. That's a real record. That's not most consultants' record.
Here's what that record doesn't do for you right now. You are the entire operation. Every session requires you. Every prospective client either finds you or doesn't. Every follow-up, every intake, every proposal either gets your personal attention or it waits. You built the most efficient large-scale revenue machines in Microsoft's history — and you have never once turned that operational instinct on PHC Consulting.
That gap has a specific cost. The clients who would pay $25,000 for a six-month engagement with a former Microsoft VP who scaled a $3B business — those clients exist right now. They are not finding you because no system is reaching them. The ones who do find you get a version of you that is already doing everything else. There is no qualification layer, no nurture sequence, no intake system converting interest into revenue while you're coaching someone else. Every hour you're delivering is an hour the pipeline sits cold.
That changes with three systems. First: a Client Intelligence Agent that monitors your LinkedIn presence, tracks engagement signals from your target market, and surfaces warm prospects daily — executives, founders, and HR leaders who've interacted with your content or fit your ICP — with a one-click outreach queue ready each morning. Second: an Authority Amplification Agent that takes your 30 years of Microsoft stories and operational frameworks and converts them into a continuous stream of LinkedIn posts, case study drafts, and speaking pitch assets — all in your voice, none requiring you to start from a blank page. Third: an Intake and Qualification Agent that handles every inbound inquiry, asks the right discovery questions, scores the fit against your criteria, and books only the qualified ones — so you never spend 45 minutes on a call with someone who wasn't a real prospect.
You built operations that ran at scale across Japan, Europe, and the U.S. simultaneously. You know exactly what a well-designed system does to output. PHC Consulting is a $500K business running on a $50K infrastructure. Those aren't the same number.
Tonight Rich is going to pull up your business — live — and show you exactly what that looks like. Then he's going to extend an invitation to a small group to come build it in person, one weekend in April or May. The people in that room tonight are the ones who get that call. You need to be there.