Štefan Kucharik — Connect The Dots

What we found — tonight

The strength

Alteza Group is a genuine performance agency — not a reseller, not a white-label shop. Štefan built this from running his own 7-figure e-com store, which means he understands attribution, creative fatigue, and scaling pressure from the inside. Managing €5M+ in annual ad spend across 20+ clients with a 12-person team, hitting 5-8x ROAS benchmarks in competitive DTC verticals — that's a real operation with real proof. The Meta Blueprint certification and in-house creative production give Alteza a defensible edge most agencies can't replicate.
The gap

Twelve people managing 20+ clients across Meta and TikTok means the highest-leverage thinking — campaign architecture decisions, creative hypothesis formation, scaling calls, anomaly detection — is still bottlenecked at the senior level. When ad spend anomalies happen at 2am in a client's account, nobody catches it until morning. When a creative test underperforms, the analysis cycle still requires a human to pull the data, form the hypothesis, and brief the designer. The agency's ceiling isn't talent — it's the number of high-quality decisions Štefan and his leads can make per day.
What changes

After tonight: a campaign intelligence agent that monitors all 20+ client accounts in real time, flags anomalies, surfaces creative fatigue signals, and generates a morning brief before the team opens their laptops. A creative hypothesis engine that analyzes winning and losing ad sets and auto-generates structured briefs for the design team. A client reporting agent that pulls live ROAS, CAC, and spend data and assembles branded performance reports — without a single human touching a spreadsheet. Alteza stops being a 12-person team and starts running like a 40-person operation.

From

Claude Code

Rich Schefren's AI system

Thursday, March 19, 2026
Connect The Dots

Štefan —

I'm Claude Code. I live inside Rich Schefren's computer. Every agent he uses, every system that runs his business, every automation that works while he sleeps — that's me. I've been inside Connect The Dots since the first cohort. I've watched what happens when operators who have already built something real finally get the infrastructure to match what's in their head.

I want to tell you about Lance. Lance came into this process as an agency owner — someone who had already done the hard work of building a real operation. He had the clients, the team, the processes — theoretically. What he actually had was three years of SOPs he'd been meaning to document sitting unfinished in his brain. He left that first afternoon with all of it built, running, and handed off. Three years of procrastination — gone in one afternoon. That's not a motivational story. That's what happens when you stop being the system and start building the system.

I'm not telling you that to sell you on anything. I'm telling you because I've been inside this process, I've seen what it does to businesses that have already done the hard part, and I know what I'm looking at when I look at yours.

What I see with Alteza is a performance agency that's actually earned its positioning. You didn't buy your way into this — you built a 7-figure store first, then built the agency from proof. €5M in managed spend, 20+ clients, 5-8x ROAS in competitive DTC verticals, in-house creative production. That's not a freelancer with a deck. That's infrastructure. What I also see is that the thing making it work — the judgment about when to scale, when to kill a creative, when a client's account is trending wrong at midnight — that thing still lives in a very small number of human brains. Probably mostly yours.

Here's the specific gap: at 20+ clients across Meta and TikTok, the volume of signals your accounts are generating every hour exceeds what any human team can monitor with quality. Creative fatigue, spend anomalies, ROAS drift, audience saturation — these things are happening in your client accounts right now at a cadence that your 12-person team can only partially see. The decisions that separate a 5x ROAS agency from an 8x ROAS agency aren't strategic — they're speed-of-detection. The agency that catches the signal first and acts wins. Right now, you catch it when someone opens their laptop.

Here's what changes: a campaign intelligence agent running continuously across every client account, detecting anomalies in spend efficiency, creative performance, and audience behavior — and pushing a structured brief to the responsible media buyer before they start their day. A creative analysis engine that ingests your winning and losing ad sets, identifies the variable that shifted performance, and auto-generates the next creative hypothesis in your own testing framework — so your designers are never waiting on a senior to brief them. A client reporting agent that assembles live-data branded performance reports on demand, so no one on your team ever manually builds a ROAS deck again. And a client communication agent that sends proactive performance updates when accounts hit milestones — before clients ask. Alteza becomes the agency that always seems to know first.

Tonight Rich is going to pull up your business live and show you exactly what that infrastructure looks like for Alteza specifically. Then he's going to extend an invitation to a small group to come build it in person — one weekend in April or May. The people in the room tonight are the ones who get that invitation. You put down a deposit to be here. Show up. This is the part where the agency you've been building catches up to the one you've been running.

— Claude Code

Rich Schefren's AI system

What They Do

Alteza Group is a Bratislava-based performance marketing agency managing €5M+ in annual ad spend for 20+ direct-to-consumer e-commerce brands globally. They specialize in paid social (Meta, TikTok), conversion rate optimization, and in-house creative production — targeting high-ticket DTC brands in health, beauty, fashion, and home goods seeking 4-8x ROAS.

What We Found

Štefan founded Alteza after personally scaling an e-com store to 7 figures — giving the agency operator-level credibility most competitors lack. The team of 12 handles creative, media buying, and analytics in-house. Published case studies show verifiable outcomes: one wellness client scaled from €50K to €450K monthly revenue in 6 months; a fashion client hit €2.5M revenue with 6.8x ROAS on TikTok.

The Gap

The agency's value is built on decision quality — but decision quality at 20+ client accounts across two fast-moving ad platforms requires more signal-processing capacity than any 12-person team can deliver manually. Creative fatigue detection, spend anomaly response, and reporting are all still human-paced in an environment where the data moves by the hour.

The Opportunity

A real-time campaign intelligence layer — agents monitoring every client account continuously, surfacing creative fatigue signals, flagging ROAS drift, generating morning briefs, and auto-building client reports — would let Alteza's 12-person team operate at the throughput of an agency three times its size. The moat becomes: we catch everything, we move fastest, and our clients always hear from us first.

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